Brand Comparison
Compare desirability signals side-by-side across brands.
Choose up to 4 brands to compare side-by-side.
Volume benchmarks brands against an anchor for cross-brand comparison. Desirability shows the deseasonalized signal. Raw shows Google Trends as-is.
Per-brand scale — seasonal noise removed, residual shocks preserved. Not comparable across brands.
Click brand to show/hide, or use Top 2 / Show All
Attention share is the latest share of peer desirability. Momentum softmax share is a relative allocation of recent velocity, not a literal share of aggregate category growth.
| Brand | Attention Share | Momentum Softmax Share | As Of |
|---|---|---|---|
| G.H. Mumm Et Cie | 7.6%rank 8/14 | 1.3%rank 4/14 | Feb 15, 2026 |
Latest desirability share over time within the peer set.
Relative momentum allocation from softmax(mean velocity) over the configured window.
Momentum score over time (0-100). Comparable across brands within category.
Alpha measures brand velocity vs category average. Above 1.0 = outperforming the market.