Plans
Choose Your Lens
From weekly intelligence to full strategic control.
Briefing
Stay informed with weekly intelligence delivered to your inbox.
- Weekly Desirability Brief email
- Regime change alerts
- Category-level overview
Enterprise
Full intelligence platform, scoped to your categories, cadence, and decision workflow.
- Everything in Briefing
- Full observatory dashboard & time series
- AI-generated strategic briefs & intel reports
- Custom category onboarding
- Dedicated analyst support
- API access & data export
Why This Exists
Social listening tells you who's talking.
We decode whether attention is building aspiration or eroding it.
The Problem
Michael Kors has massive search volume. Hermès has far less. Yet only one commands infinite desirability. Volume ≠ value.
Our Approach
We combine attention, aspirational meaning, and category-specific evidence to detect the regime your brand occupies—not just how loud it is, but whether that signal reflects desire, fatigue, or saturation.
The Output
A regime diagnosis, momentum score, alpha benchmark vs. category, and executive intelligence briefs. Not dashboards for dashboards' sake.
See What You Get
A real strategic brief, generated weekly for every brand
La Roche-Posay is entering Expansion while the category decelerates
Momentum score surged from 34 to 61 over the past 4 weeks, driven by dermatologist-led TikTok content around SPF layering. Alpha score of 1.38 confirms this is brand-specific outperformance, not a category tide.
Key Tactics
Budget
Increase 15-20% on social paid
Pricing
Hold. Do not discount.
Briefs include risk warnings, attribution analysis, and chart narratives.See full briefs →
Dashboard Preview
Two numbers your CMO actually needs
Momentum Score
Healthy momentum. Stay the course.
Based on last 12 weeks
Alpha Score
Growing 38% faster than the category.
Based on last 12 weeks of velocity data
Coverage
43+ brands monitored across 5 verticals
maisons
Champagne
references
Iconic Handbags
brands
Prestige Skincare
references
Luxury Watches
fragrances
Women's Fragrance
Need a category we don't cover yet? Enterprise plans include custom onboarding.
Tell us your category scope and decision cadence.
We'll design an engagement that fits your planning rhythm.
Get in Touch